Apple Unveils the New iMac with M4: Performance, Elegance, and Personal Intelligence in Fresh Colors
Apple has once again elevated the all-in-one desktop experience with the new iMac powered by the M4 chip and the advanced capabilities of Apple Intelligence. Unveiled in Cupertino, California, this new iMac blends remarkable speed, an innovative nano-texture display, an enhanced 12MP Center Stage camera, and Thunderbolt 4 connectivity—all wrapped in a stunningly thin design that comes in vibrant new colors.
Design and Colors That Pop
The latest iMac is available in a selection of fresh shades: green, yellow, orange, pink, purple, blue, and silver. With a sleek, ultra-thin design, this iMac not only performs but looks the part, adding a splash of personality to any space. Each iMac comes with color-matched accessories, including a Magic Keyboard and Magic Mouse or optional Magic Trackpad, now equipped with USB-C for universal charging.
Supercharged by M4 Chip
The heart of the new iMac is the M4 chip, Apple's most advanced silicon, which brings a significant performance boost. It’s up to 1.7x faster than the iMac M1 for daily tasks and up to 2.1x faster for more demanding workflows, such as photo editing and gaming. With the world’s fastest CPU core, this iMac handles everything from multitasking to high-end graphics, making it ideal for gamers and creators alike.
The M4 chip, with its Neural Engine, also makes iMac the world’s best all-in-one desktop for AI tasks. With 16GB of faster unified memory (expandable up to 32GB), it’s prepared to handle intensive work, and with its advanced GPU, gameplay and photo editing have never been smoother.
A New Era of Apple Intelligence
The addition of Apple Intelligence redefines what a desktop computer can do. Through the M4 chip’s Neural Engine, Apple Intelligence introduces systemwide Writing Tools for refining text and an improved Siri that can respond to typed or spoken commands. This update even integrates ChatGPT, allowing users to draw on AI assistance without switching apps. Privacy remains paramount: sensitive data is processed on-device, and Apple’s Private Cloud Compute ensures that information stays secure.
Gorgeous New Display
The 24-inch 4.5K Retina display remains a standout feature, and for the first time, Apple offers a nano-texture glass option. This anti-glare screen delivers high-quality visuals even in brightly lit rooms, allowing users to set up iMac wherever they wish. Paired with a six-speaker sound system and three-microphone array, the new iMac provides a rich multimedia experience, ideal for video calls, gaming, and content creation.
Enhanced Video Calls
Video conferencing is taken to new heights with a 12MP Center Stage camera, which ensures users remain perfectly centered even when moving around. A new feature, Desk View, shows a top-down view of the workspace, making it an invaluable tool for creators and educators.
Advanced Connectivity
For the first time, all four USB-C ports on iMac support Thunderbolt 4, delivering fast data transfer and supporting up to two 6K external displays. iMac is also equipped with Wi-Fi 6E and Bluetooth 5.3, while the Touch ID button enhances both security and ease of access, allowing users to unlock their device or make purchases with a tap.
macOS Sequoia: Enhancing the iMac Experience
With macOS Sequoia, the new iMac offers features like iPhone Mirroring, a new Highlights feature in Safari, and more robust gaming options, such as Personalized Spatial Audio and Game Mode. The updated operating system also includes the all-new Passwords app, providing a secure place to store credentials, and a host of new backgrounds for video calls.
Commitment to Sustainability
As part of its Apple 2030 initiative, Apple is committed to becoming carbon neutral across its entire carbon footprint by the decade’s end. This new iMac is designed with 100 percent recycled aluminum and meets Apple’s high standards for energy efficiency, demonstrating Apple’s ongoing commitment to sustainability.
A Leap Forward for iMac and the M4 Family
In addition to the M4 chip, Apple also introduced M4 Pro and M4 Max, making this the most powerful chip lineup ever built for a personal computer. With industry-leading speed, unparalleled graphics, and the most advanced Neural Engine, the M4 family of chips empowers professionals, creators, and everyday users alike. The M4 Max, in particular, supports up to 128GB of unified memory and is built to handle large language models with ease.
Apple’s new iMac, starting at $1,299, is available for pre-order today and will be in stores on November 8. With its vibrant design, cutting-edge performance, and integration of Apple Intelligence, this iMac brings a new era to the desktop. Whether you’re working, creating, or simply enjoying the beauty of its design, the new iMac promises an experience like no other.